The Qualitative Influence of the Independent Media (4)

Internet media, as having the character of realizing the rapidity of information propagation, are facilitating a positive development of interaction between social campaign groups and common people, fostering the establishment of a public opinion towards social issues reflection. By using the media, people can share their ideas about reforming the current society and receive direct feedback from others. This approach to deliberations for social development is more flexible than the traditional one: to participate in social movements organized by activists and campaign groups. In addition, the popularization of the use of the Internet actually realizes a no-border communication between different peoples around the globe, actualizing the global transnational connection between social movement organizers and supporters and helping the form of a world social power for world citizens. Therefore, it is noteworthy that to set up and operate an independent media on the Internet becomes one of the workable approaches to social movement practice nowadays.[1]

(See: The Theory and Practice of Anti-Globalization Movement: Case Studies of the Independent Media in the Chinese Societies – Hong Kong and Taiwan. Bonn: Bonn University. 2014)

[1] “…perhaps the most dramatic change in social movement organizing in the last few decades has been the impact of the Internet and, more generally, of electronic communication. …Technologies that operate over the Internet offer so many different kinds of support to social movements that it may be reductive to regard them as simply vehicles for ‘message transmission.’ When combined with their implications, digital media have become a partial substitute for traditional forms of social movement organization as well.” See: Tarrow, Sidney G. (2011). Power in Movement: Social Movements and Contentious Politics. New York: Cambridge University. p. 137. “Political action is made easier, faster and more universal by the developing technologies. ICTs (information and communication technologies) lower the costs and obstacles of organizing collective action significantly.” See: Donk, Wim Van De; Loader, Brian D.; Nixon, Paul G.; Rucht, Dieter (2004). Cyberprotest: New Media, Citizens, and Social Movements. New York: Routledge. p. 97. “The Net, we are told, is bringing into being a cottage industry of small independent producers who are sweeping away ‘the monolithic empires of mass media’ (Negroponte, 1996:57). It is generating a new culture that is critical, selective, and participatory. People can pull from the Web and digital media what they want, rather than settling for what is pushed at them (Negroponte, 1996:84). More generally, the Net is engendering an egalitarian, emancipated, and interconnected world – ‘cyberspace’ – that is reconfiguring the offline world in which we live, and making it a better place (Poster, 1997). …It seems worth investigating, therefore, whether the Net makes it easier than before to publish alternative opinions, and also whether Internet technology makes possible new ways of doing journalism.” See: Couldry, Nick; Curran, James (2003). Contesting Media Power: Alternative Media in a Networked World. Oxford: Rowman & Littlefield. pp. 227-228.

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